What’s Color Fade? Color fade is when the vibrancy of your color diminishes over time. In general, demi-permanent hair color will fade after approximately 24 washes, and permanent hair color will begin to fade after about 4-6 weeks. Sun exposure, chlorine, too-frequent washing, or using a shampoo that isn't safe for color can all cause hair color to fade prematurely.
How do you prevent it? To make color last longer, we recommend you use gentle sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)-free shampoos and conditioners specifically formulated for color-treated hair. All of the shampoo and conditioners eSalon offers are designed to care for and protect color-treated hair. You should also make sure to limit direct sun exposure to your hair, and rinse hair immediately after swimming in a chlorinated pool.