Level
Your formulation's level reflects how light or dark it is, from soft black (level 2) to lightest blonde (level 10). Each color family includes multiple levels that indicate varying degrees of depth, for example, Light, Medium, Dark, or Darkest Brown.
Tone
Also called hue, tone refers to how warm (with orange or red undertones) or cool (with blue or green undertones) a color is. Examples of tone in our color line include Golden, Copper, and Ash. The absence of tone indicates a neutral shade.
Neutralizer
Many color formulations contain a neutralizer. This is added to counteract warm, brassy tones (like orange, red, or golden shades) for more of a neutral or cool-toned hue.
Toner
Toner adds pigment back to your hair after it's been lightened, to balance or neutralize the exposed undertone. We have three different Toning Masks you can use after shampooing with our color-loving shampoos. The three Toning Masks we have are Blonde Neutralizer, Red Neutralizer, and Warm Beige.