Getting Started: For optimal results, we always recommend applying your color to dry, unwashed hair that is free from styling product. This is because product buildup can interfere with your color processing and unwashed hair contains a layer of natural oils that protect the scalp from potential irritation.
Darkening Hair: If your goal is to significantly darken your hair color, we recommend working with your eSalon colorist to deepen it in stages, no more than 2 shades at a time. This will ensure your hair remains in healthy condition and you can get used to the darker color gradually.
Lightening Hair: Hair dye does not have the ability to lighten previously colored hair. While permanent hair dye can lighten your hair up to 2 shades, demi-permanent hair dye is unable to lighten hair at all. The only way to lighten previously colored hair by more than 2 shades is by using lightener.
Touching Up Color: Typically, we recommend applying hair color every 4-6 weeks. However, this frequency may vary based on multiple factors, such as how long your color results last, how vibrant your color is, your specific hair type and length, and whether you have a permanent or demi-permanent treatment. In general, demi-permanent hair color will fade naturally, lasting up to 24 washes, and permanent hair color will begin to fade after about 4-6 weeks. Sun exposure, chlorine, too-frequent washing, or using a shampoo that isn't safe for color can all cause hair color to fade prematurely.
Fashion Colors: Fashion colors cover a range of shades in the rainbow, from pink to purple and green. Though fashion colors are super fun, we excel at creating natural shades with total coverage and do not offer fashion colors in our portfolio.